Emails sent
21,460
70%from Mar 03Dashboard
Open rate
26.6%
1.2 ptsfrom Mar 03Unsubscribe rate
1.4%
0.4 ptsfrom Mar 03Revenue attributed
$4.61k
73%from Mar 03Attributed revenue
This period
Previous period
Outlier
Insights
Change
Reason of change
Half of your opens come from a robot
Apple Mail loads images before anyone reads. Those opens are counted, the clicks are not, and that is your whole open rate story this month.
/Apple opens your emails before your customers do
Clicks per 100 opens
12
30
Journeys
| Change | Bounced | Conv. rate | Avg. Order | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Abandoned Cart | 1,511 | 48.3% | 11.8% | $2,148 | $1,430 | +59% | 0.6% | 7.9% | $153 |
| Welcome Series | 1,989 | 42.7% | 5.0% | $219 | $111 | +70% | 0.6% | 2.0% | $110 |
| Winback Flow | 988 | 24.3% | 1.2% | $88 | $91 | +87% | 1.9% | 8.3% | $88 |
| Post-Purchase | 1,332 | 40.1% | 6.5% | $788 | $594 | +74% | 0.5% | 5.8% | $158 |
| Browse Abandon | 1,214 | 30.1% | 2.7% | $184 | $153 | +77% | 0.8% | 3.1% | $184 |
| Weekly Digest | 11,751 | 18.0% | 0.4% | $20 | $2 | +186% | 1.6% | 0.0% | $0 |
| Re-engagement | 1,112 | 19.2% | 0.7% | $11 | $10 | +120% | 2.5% | 0.0% | $0 |
| Birthday Club | 675 | 46.3% | 8.5% | $642 | $955 | +86% | 0.4% | 7.0% | $161 |
| Back in Stock | 888 | 36.6% | 7.3% | $514 | $583 | +122% | 0.7% | 6.3% | $129 |
Engagement
5.2
Engaged
69%
Unengaged
10%